Privacy Policy
Last updated: May 2026
This Privacy Policy explains how Elena Apanasenko, operating as Lena London Photography ("I", "me", or "my"), collects, uses, and protects the personal data of visitors to lenalondonphoto.com (the "Website"), in accordance with the General Data Protection Regulation (GDPR).
1. Data Controller
Elena Apanasenko
Trading as: Lena London Photography
Location: Alicante, Spain
Email: lenalondonphoto@gmail.com
2. What Personal Data I Collect
When you interact with my Website, I may collect the following personal data:
Name — when you fill in a contact form or send me a message
Email address — to reply to your enquiry
Phone number — if you choose to provide it
Message content — the details you share in your enquiry
Technical data — IP address, browser type, pages visited, time and date of visit (collected automatically via cookies and analytics tools)
3. How I Collect Your Data
Contact form — when you submit a message through the contact page
Email / WhatsApp / Telegram — when you reach out to me directly
Cookies and analytics — automatically when you browse the Website (see Section 7)
4. Why I Use Your Data (Legal Basis)
Purpose Legal Basis
To respond to your enquiry or booking request Legitimate interest / Pre-contractual steps
To manage our working relationship (contract, shoot, delivery) Performance of a contract
To send you information you have requested Consent
To improve the Website and understand visitor behaviour Legitimate interest
I do not use your data for automated decision-making or profiling.
5. How Long I Keep Your Data
Contact enquiries: up to 2 years from the date of last contact
Client data (contracts, bookings): up to 5 years for legal and accounting purposes
Analytics data: as defined by the analytics service used (typically 14–26 months)
When data is no longer needed, it is securely deleted.
6. Who I Share Your Data With
I do not sell or rent your personal data to third parties. Your data may be shared with:
Vigbo — the platform hosting this Website (data processor)
Google Analytics — if enabled, for Website traffic analysis (anonymised)
Email / communication providers — Gmail, WhatsApp, Telegram, for handling your messages
Legal or tax authorities — if required by law
All third-party providers are required to handle your data securely and in compliance with applicable laws.
7. Cookies
This Website may use cookies — small text files stored on your device — to improve your browsing experience and analyse traffic.
Types of cookies that may be used:
Strictly necessary cookies — required for the Website to function
Analytics cookies — to understand how visitors use the Website (e.g. Google Analytics)
When you first visit the Website, you will be asked to accept or decline non-essential cookies. You can also manage or delete cookies at any time through your browser settings.
For more information: https://www.allaboutcookies.org
8. Your Rights Under GDPR
As a resident of the European Economic Area, you have the following rights:
Right of access — to request a copy of the personal data I hold about you
Right to rectification — to ask me to correct inaccurate data
Right to erasure ("right to be forgotten") — to request deletion of your data
Right to restriction — to ask me to limit how I use your data
Right to data portability — to receive your data in a portable format
Right to object — to object to processing based on legitimate interests
Right to withdraw consent — at any time, without affecting the lawfulness of prior processing
To exercise any of these rights, please contact me at: lenalondonphoto@gmail.com
I will respond within 30 days.
9. Data Security
I take appropriate technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. The Website is hosted on the Vigbo platform, which applies its own security standards.
10. Links to Other Websites
This Website may contain links to Instagram, Facebook, and 500px. These platforms have their own privacy policies, and I am not responsible for their practices. I encourage you to review their policies before sharing personal data with them.
11. Changes to This Policy
I may update this Privacy Policy from time to time. Any changes will be published on this page with an updated date. Please check back periodically.
12. Contact
If you have any questions about this Privacy Policy or how I handle your personal data, please contact me:
📧 lenalondonphoto@gmail.com 🌐 lenalondonphoto.com